About
I am a full-stack product engineer with 6 years shipping complete products for UK remote teams. I own conversion-critical surfaces on SuperViral (tens of thousands of monthly users), and that work has been a significant source of revenue. I built Foodie from scratch — Next.js, TypeScript, Supabase, and AWS ECS pipelines — in a 4-person company.
I am based in Lahore, Pakistan, with UK/EU overlap.
Languages: TypeScript, JavaScript, SQL. Frontend: React, Next.js, Tailwind CSS. Backend: Node.js, Fastify, REST, Webhooks. Data: PostgreSQL, Supabase, MySQL, Prisma. Cloud: Docker, AWS ECS, AWS Lambda, AWS S3, EventBridge, CI/CD. Product: Amplitude, Conversion instrumentation, LLM-assisted workflows.
BS Computer Science, FAST — National University of Computer and Emerging Sciences, 2020, Lahore, Pakistan.
Experience
Etra Ventures (opens in a new tab)
I own the product surfaces that decide whether SuperViral converts, and I ship new products alongside that work.
- Own checkout and conversion funnels on SuperViral, a high-traffic social-commerce product with tens of thousands of monthly users. I instrument Amplitude events and iterate UK checkout experiments.
- Ship SuperViral product surfaces — checkout, funnels, and order flows — with Amplitude instrumentation, deployed on AWS ECS with Docker and webhooks. This work has also been a significant source of revenue for the company.
- Built Foodie from scratch in a 4-person team: Next.js 16, TypeScript, Supabase (auth, row-level security, and migrations), and a Fastify worker on ECS for video extraction, embeddings, quality checks, and Places sync.
- Shipped Almo, a Next.js meditation and journaling app with guided breathing animations and NextAuth authentication, as the sole full-stack developer.
Agnovate Consulting (Pvt) Ltd (opens in a new tab)
Six-month contract with a consultancy for agro-processors.
- Delivered a MERN MVP for a sugar-mill agriculture team that replaced spreadsheet-based field monitoring with a single operational web app.
Khaleef Technologies (opens in a new tab)
Product engineering for Cricwick and a telecom lead-generation page.
- Designed and shipped a headless CMS in Next.js against MySQL for Cricwick content operations. It is still in production years later.
- Built a lead-generation landing page for a Du Telecom CRM at dubusinessplan.com.
- Rebuilt cricwick.net, originally a React site, in Angular 14, and contributed bug fixes, API integration, and new features on the React codebase.
ArhamSoft (Pvt) Ltd (opens in a new tab)
First professional role, shipping and maintaining MERN products.
- Shipped MERN marketplace features for livestock trading and an NFT music store across multiple production codebases.
- On Music Lab, worked with the team on the interface, backend, and blockchain integration through development, testing, and deployment.
Projects
SuperViral (opens in a new tab)
Social-commerce product where I own checkout and conversion funnels. Tens of thousands of people use it each month. I instrument Amplitude, iterate on UK checkout experiments, and ship checkout, funnel, and order flows on AWS ECS with Docker and webhooks. The product has also been a significant source of revenue for the company.
- Amplitude
- AWS ECS
- Docker
- Webhooks
Foodie
Built from scratch with a 4-person team at Etra Ventures. Next.js 16 and TypeScript on the app, Supabase for auth, row-level security, and migrations, and a Fastify worker on AWS ECS for video extraction, embeddings, quality checks, and Places sync.
- Next.js 16
- TypeScript
- Supabase
- Fastify
- AWS ECS
Almo (opens in a new tab)
Meditation and journaling app I shipped at Etra Ventures as the sole full-stack developer. It includes guided breathing animations and NextAuth authentication.
- Next.js (v15 + App Router)
- TypeScript
- Tailwind CSS
- NextAuth.js
- shadcn/ui
Cricwick (opens in a new tab)
Cricket product for a Pakistani audience. I designed and shipped a Next.js headless CMS on MySQL for content operations, and it is still in production. I also worked on the React site — bug fixes, API integration, and new features — and rebuilt it in Angular 14.
- Next.js
- MySQL
- React
- Angular
- Bootstrap
Music Lab (opens in a new tab)
MERN marketplace for buying and selling music as NFTs, built with a team at ArhamSoft. I worked on the interface, backend, and blockchain integration through development, testing, and deployment.
- MongoDB
- Express
- React
- Node.js
- Bootstrap
Cloud Solution (opens in a new tab)
Personal project. A cloud-provider marketing page I used to go deeper on Next.js, TypeScript, and Tailwind. It includes parallax scrolling, scroll-spy navigation, and responsive animation.
- Next.js (v15 + App Router)
- TypeScript
- Tailwind CSS
Hydra Landing Page (opens in a new tab)
Personal project. A single-page site built from a Figma community design in React, with custom sliders, navigation, and other interactive pieces. Responsive, cross-browser, and hosted on Vercel, with very few third-party packages.
- React
- HTML
- CSS